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Fundraising Toolkit

Raise funds to provide shelter.

Fundraising is an immediate, powerful way to ensure that people facing homelessness continue to receive the care that they deserve.

We know that it might feel uncomfortable to ask people for money. These tools will empower you with the facts, stories, and instructions you need to reach your goal.

1. Customize your fundraising page.

Adding a photo and personal note to your fundraising page is always important, because it lets people know immediately that they’re in the right place. It is also important to explain why you joined Night with the Homeless, what that means, and how they can help.

Here’s how:

  • Visit our Sponsorship Form here.
  • Click on the CREATE MY OWN FUNDRAISING PAGE! button.
  • Complete the form to create your own personal Crowdfunding page for the Night with the Homeless and click CREATE MY PAGE.
  • You will receive an email after completing the form. Locate the email, read it and click on the Personalize my page! button.
  • Follow the onscreen tips to personalize your page.
  • Find out more here.

2. Make a list of people you want to ask for support.

Start with a few basic categories and fill in a list for each. For example: immediate family, cousins, childhood friends, college friends, current and former colleagues, neighbors, etc. Include people whom you see less regularly, like a LinkedIn connection, but still may want to hear from you. 

Consider the following questions when making your list: would this person open an email from me? Would I want to hear from them about something they’re passionate about? Is this a cause that they could connect with? Has this person been especially affected by coronavirus? (e.g. have they or their family fallen ill, are they facing any uncertainty with their job?)

Try to identify between 20-50 people. Now may not be the right time to ask some people to support your Night with the Homeless, and that’s ok. By reviewing your list carefully and sorting it into categories, you can feel more confident about sending a message that each group will find meaningful. Remember, many people are looking for ways to give back during this difficult time. 

3. Decide what you want to say.

Finding the right words to talk about your Night with the Homeless can be tough, especially now. use these pre-written messages as a starting point and allow yourself time to add a personal note:

Keep these tips in mind:
Always include your personal URL! This will direct people right to your fundraising page.

Most people need 2-3 reminders before they take action, so think about what your next message will be! An email reminder to people who haven’t responded, a social media post with a statistic or graphic, and a follow up text are all great options.

4. Spread the word.

Once your message is ready, use email, text, and social media to share your message. Always include your personal URL. Email is usually the most effective (we recommend sending at least 2 as most people need a reminder). Your page is mobile-responsive so when you text your page link in a group chat or to people directly, they can donate directly on their phones.

Social media can allow you to reach a larger audience. Find images that you can share on social media here:

On Facebook, Twitter, and Instagram, add your personal URL to your bio. Always use the hashtag #nightwiththehomeless and #nlecstl to be part of the conversation.

5. Learn more.

Here are a few ways to stay up to date on people at New Life Evangelistic Center:

  • Our website is updated daily with new stories from clients, front-line staff, and supporters. 
  • Twitter: follow @NewLifeStL for news, stories and reflections.
  • Follow New Life Evangelistic Center on Facebook and Instagram and follow the hashtag #nightwiththehomeless for photos from the event.